
Brand Showcase
Discover the details, inspirations and stories behind our featured partner brands.
A curated fragrance destination featuring Korean perfume, candles, diffusers, and body care.
SCENT FROM SEOUL brings together Korea’s contemporary fragrance culture — a curation of scents, rituals, and lifestyle inspired by the city of Seoul.
Perfume, candles, diffusers, and body care — a curated edit from Korea's evolving fragrance scene. Discover the categories before the opening.

A special pop-up presenting Korean scents and a fragrance discovery experience in Los Angeles.
◷ Planned opening Nov 30, 2026
⌖ Beverly Center, Los Angeles
Stories on fragrance, rituals, and a contemporary Korean lifestyle.
A space to discover Korean scents, brands and stories — in Seoul, in Los Angeles, and beyond.
Explore the world of Korean fragrance through the categories we curate. Our partner-brand lineup and in-store availability will be announced as they are confirmed.

These images illustrate product categories; SCENT FROM SEOUL is a multi-brand curator, not the manufacturer of the pictured products.
Seoul is a city of contrasts: tradition and invention, energy and stillness, memory and new discovery. SCENT FROM SEOUL connects these perspectives through fragrance.


We bring together Korean fragrance and scent-led lifestyle brands so each can be experienced on its own terms. Discover perfume, candles, diffusers, and body care; explore freely, compare stories, and find what feels personal.
The name carries a second meaning: a scent discovered here is also a little something sent from Seoul.
Discover a curated selection of Korean fragrance brands and new scents in a premium Los Angeles retail setting.
Planned opening: November 30, 2026 · Store suite and opening hours to be announced.
GET DIRECTIONS ↗

Discover the details, inspirations and stories behind our featured partner brands.

Opportunities for creators and brands to connect over scent and storytelling. Dates and participation to be announced.

Seasonal fragrance discovery and special collaborative events, subject to confirmed schedules.
Program concepts are planned, not confirmed event dates or attendance guarantees. Interior and product photography are illustrative.

8500 Beverly Boulevard
Los Angeles, CA 90048
Please check back for suite number, confirmed opening details, and event updates.
OPEN IN MAPS ↗A growing editorial home for fragrance, Korean culture, the rituals of daily life and stories from the brands we discover.
Journal articles will be published as the pop-up approaches.


City moments and creative perspectives.

Exploring everyday scent experiences.

The makers, ideas and ingredients behind the edit.
Join a curated fragrance destination within a broader K-Lifestyle pop-up at Beverly Center. An opportunity to introduce your brand in a premium U.S. retail environment.
SCENT FROM SEOUL은 Beverly Center 내 K-Lifestyle 팝업의 프래그런스 편집숍으로, 한국 향 브랜드를 미국 소비자에게 소개합니다.

Regular rate: $995/month · Initial three-month minimum · 30% sales commission · Founding offer for November entrants.
Curated in-store display and retail presentation.
Staff support, product training and inventory management.
Opportunities for creator events and collaborative marketing.
Priority for brands able to deliver opening stock and testers in time for the planned November 30 launch. Programs and later distribution collaborations are subject to agreement.
정상가 월 $995 · 최소 계약기간 3개월 · 최초 3개월 입점료 총 $2,250 · 판매 수수료 30% · 11월 입점 브랜드 한정
제품 디스플레이 및 큐레이션 지원
판매 직원, 브랜드 교육, 재고 보관·관리 지원
인플루언서 초청, 체험 및 브랜드 이벤트 참여 기회
11월 30일까지 대표 제품, 테스터, 초기 소량 재고를 매장에 입고해 판매 준비가 가능한 브랜드 우선 검토. 향수 등 제품의 미국 수입·배송 요건을 사전에 확인해야 합니다.
Contact details will be added once the official partnership channel is confirmed. You can review the brand proposal now.
참여를 원하시면 제품 카탈로그, 공급 가능한 SKU 및 수량, 미국 배송 가능 여부, 예상 배송 일정을 준비해 주세요.
Discover our planned Los Angeles pop-up and other retail destinations under consideration. Additional venues are ideas for future expansion only; no SCENT FROM SEOUL tenancy or opening is confirmed at those locations.

Our first planned pop-up brings a curated selection of Korean fragrance and scent-led lifestyle brands to Los Angeles.
Target opening: November 30, 2026. Exact suite and opening hours to be announced.

Exploring the potential for a future curated scent experience in the Bay Area. No location agreement or opening date has been confirmed.

An iconic retail destination being considered for a potential future concept. No partnership or store opening is confirmed.
Location photos are of real venues, cropped and lightly color graded from supplied references; they do not indicate endorsement or an existing retail agreement.