SCENT FROM SEOUL — POP-UP AT BEVERLY CENTER   |   PLANNED OPENING NOV 30, 2026
A CURATED KOREAN
FRAGRANCE DESTINATION

Discover
Seoul,
One Scent
at a Time.

A curated fragrance destination featuring Korean perfume, candles, diffusers, and body care.

OUR STORY

The Story
of Seoul in Scent.

SCENT FROM SEOUL brings together Korea’s contemporary fragrance culture — a curation of scents, rituals, and lifestyle inspired by the city of Seoul.

CURATED CATEGORIES

Explore Our Collection
of Korean Scents.

Perfume, candles, diffusers, and body care — a curated edit from Korea's evolving fragrance scene. Discover the categories before the opening.

Beverly Center exterior concept reference
POP-UP AT BEVERLY CENTER

Experience Korean
Fragrance at
Beverly Center.

A special pop-up presenting Korean scents and a fragrance discovery experience in Los Angeles.

◷ Planned opening Nov 30, 2026
⌖ Beverly Center, Los Angeles

JOURNAL

Scents, Culture,
and the City.

Stories on fragrance, rituals, and a contemporary Korean lifestyle.

FROM SEOUL, WITH SCENT

More Than a Fragrance. A Story Worth Discovering.

A space to discover Korean scents, brands and stories — in Seoul, in Los Angeles, and beyond.

THE FRAGRANCE EDIT

Discover the
Scent of Seoul.

Explore the world of Korean fragrance through the categories we curate. Our partner-brand lineup and in-store availability will be announced as they are confirmed.

Editorial fragrance category photo
CURATED CATEGORIES

Find a scent for every moment.

These images illustrate product categories; SCENT FROM SEOUL is a multi-brand curator, not the manufacturer of the pictured products.

OUR STORY

From Seoul,
With Scent.

Seoul is a city of contrasts: tradition and invention, energy and stillness, memory and new discovery. SCENT FROM SEOUL connects these perspectives through fragrance.

Namsan Seoul Tower at dusk
Concept rendering of curated fragrance boutique
WHAT WE BELIEVE

A world of Korean scents, all in one place.

We bring together Korean fragrance and scent-led lifestyle brands so each can be experienced on its own terms. Discover perfume, candles, diffusers, and body care; explore freely, compare stories, and find what feels personal.

The name carries a second meaning: a scent discovered here is also a little something sent from Seoul.

VISIT & EVENTS · LOS ANGELES

Pop-Up at
Beverly Center.

Discover a curated selection of Korean fragrance brands and new scents in a premium Los Angeles retail setting.

Planned opening: November 30, 2026 · Store suite and opening hours to be announced.

GET DIRECTIONS ↗
Beverly Center retail destination
LOCATIONBeverly Center, Los Angeles
PLANNED OPENINGNovember 30, 2026
EXPERIENCEDiscover · Explore · Connect
BEYOND THE DISPLAY

More to experience.

Pop-up boutique concept

Brand Showcase

Discover the details, inspirations and stories behind our featured partner brands.

Curated fragrance displays for planned creator meet-ups

Creator Meet-Ups

Opportunities for creators and brands to connect over scent and storytelling. Dates and participation to be announced.

Hands testing perfume in the fragrance discovery experience

In-Store Moments

Seasonal fragrance discovery and special collaborative events, subject to confirmed schedules.

Program concepts are planned, not confirmed event dates or attendance guarantees. Interior and product photography are illustrative.

Beverly Center exterior reference
WHERE TO FIND US

Beverly Center

8500 Beverly Boulevard
Los Angeles, CA 90048

Please check back for suite number, confirmed opening details, and event updates.

OPEN IN MAPS ↗
JOURNAL · EDITORIAL

Scents, Culture,
and the City.

A growing editorial home for fragrance, Korean culture, the rituals of daily life and stories from the brands we discover.

Journal articles will be published as the pop-up approaches.

A delicate ivory blossom
Seoul city at dusk

Notes from Seoul

City moments and creative perspectives.

Candle still life

The Ritual

Exploring everyday scent experiences.

Fragrance discovery detail

Fragrance Stories

The makers, ideas and ingredients behind the edit.

BRAND PARTNERSHIP · LOS ANGELES

Bring Your Story
to Los Angeles.

Join a curated fragrance destination within a broader K-Lifestyle pop-up at Beverly Center. An opportunity to introduce your brand in a premium U.S. retail environment.

SCENT FROM SEOUL은 Beverly Center 내 K-Lifestyle 팝업의 프래그런스 편집숍으로, 한국 향 브랜드를 미국 소비자에게 소개합니다.

Fragrance boutique concept rendering
EXCLUSIVE FOUNDING BRAND OFFER

$750 / month

Regular rate: $995/month · Initial three-month minimum · 30% sales commission · Founding offer for November entrants.

Store Setup

Curated in-store display and retail presentation.

Retail & Inventory

Staff support, product training and inventory management.

Brand Activation

Opportunities for creator events and collaborative marketing.

Priority for brands able to deliver opening stock and testers in time for the planned November 30 launch. Programs and later distribution collaborations are subject to agreement.

FOUNDING BRAND 특별 입점 조건

월 $750

정상가 월 $995 · 최소 계약기간 3개월 · 최초 3개월 입점료 총 $2,250 · 판매 수수료 30% · 11월 입점 브랜드 한정

매장 셋업

제품 디스플레이 및 큐레이션 지원

판매·재고 운영

판매 직원, 브랜드 교육, 재고 보관·관리 지원

마케팅 기회

인플루언서 초청, 체험 및 브랜드 이벤트 참여 기회

11월 30일까지 대표 제품, 테스터, 초기 소량 재고를 매장에 입고해 판매 준비가 가능한 브랜드 우선 검토. 향수 등 제품의 미국 수입·배송 요건을 사전에 확인해야 합니다.

Let’s discover what’s possible.

Contact details will be added once the official partnership channel is confirmed. You can review the brand proposal now.

함께할 브랜드를 찾습니다.

참여를 원하시면 제품 카탈로그, 공급 가능한 SKU 및 수량, 미국 배송 가능 여부, 예상 배송 일정을 준비해 주세요.

OUR DESTINATIONS

Locations & Future Possibilities.

Discover our planned Los Angeles pop-up and other retail destinations under consideration. Additional venues are ideas for future expansion only; no SCENT FROM SEOUL tenancy or opening is confirmed at those locations.

Beverly Center building exterior
PLANNED LAUNCH · LOS ANGELES

Beverly Center

Our first planned pop-up brings a curated selection of Korean fragrance and scent-led lifestyle brands to Los Angeles.

Target opening: November 30, 2026. Exact suite and opening hours to be announced.

FUTURE POSSIBILITIES · NOT CONFIRMED

Where we might go next.

Existing Palo Alto shopping center pictured in reference provided by the project team
EXPLORATORY · CALIFORNIA

Palo Alto

Exploring the potential for a future curated scent experience in the Bay Area. No location agreement or opening date has been confirmed.

Existing Forum Shops at Caesars Palace photographed in supplied reference
EXPLORATORY · LAS VEGAS

The Forum Shops at Caesars Palace

An iconic retail destination being considered for a potential future concept. No partnership or store opening is confirmed.

Location photos are of real venues, cropped and lightly color graded from supplied references; they do not indicate endorsement or an existing retail agreement.